18" x 12" mixed media on heavy cardboard
SOLD
ALREADY DONE:
- write proposal and get the show
- make lots of art
- choose what goes in the show
- document art work (scan & photograph)
- design invitation postcard, send to printer
- discuss mailing list with gallery
- frame shadow box assemblage pieces
- make decisions about matting and framing everything else, choose a framer
MAILING LIST:
- compile Mailing list (friends, family, colleagues, clients)
- enter names and addresses into excel spreadsheet (instructions here)
- transfer to Word to print onto sticky labels (same instructions apply)
- make appointment with gallery - have them print out mailing list labels ahead of time
- when postcards arrive from printer, apply my mailing list labels
- go to gallery to add their mailing list labels and bulk mailing stamp to cards
MORE ON PUBLICITY:
- design email version of postcard invitation
- design poster version of postcard invitation
- send out postcards, e-cards, put up posters
- post announcement & e-card on Facebook
- ask gallery what they're doing re: press release (so as not to duplicate efforts)
- possibly write press release and send to local papers along with art image
- pick art image for press release - print hi-res on glossy stock (if mailing hard copy)
- send press release to local college radio, and to one dj friend in particular
- look for response to follow-up email from framer re: price and wire hangers (I spoke to him yesterday - all of the 2d work - 43 pieces - have arrived safely. All matting & framing decisions are done)
- set prices (taking into consideration: materials, framing & shipping, gallery fees, postcard and postage expenses, size, and time to create each work )
- make labels for each piece and decide how to hang them
- finish last two pieces
- finish framing last shadow box (add glass)
- follow up with company sending clear sleeves for unframed daily collages - make sure order has shipped and will arrive on time
- follow up with framer to make sure they ship on time (I am using P.S. Art Company for the first time - very good prices, good reputation - hopefully good results!)
- hang everything on the appointed day (find a friend to help and then to take out for a celebratory meal?)
- plan for reception: food, drink, what to wear! (note to self: comfortable shoes)
- make personal phone invitations, and plans for dinner after reception
- check over contract with gallery to make sure I'm not forgetting anything
- make/get guest book for show, ask for: name, address, email, comments
- print list of art pieces: titles, size, media, price
- print artist's statement and bio
- compile statement, bio, art list into single document to leave with gallery front desk
- take it all down twenty days later
- rinse and repeat - at another venue!
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