Tuesday, July 15, 2008

NEWS FLASH



mixed media (ink, pencil, crayon, watercolor),
on 100% cotton paper, 8.5 x 11"



"You're not charging enough for your work."

How many times have we, as artists (and designers, and freelancers), received this dubious compliment? I suppose if we are busier and poorer than we can sustain, it's a comment worth thinking about. Otherwise, it implies a "should." Be very wary of "should"s, people, whether generated by the restlessness of your own mind, or by someone else's.

My response, regarding my daily collages, has been this: As soon as I sell one, we can talk. This may sound flip, but Cay Lang, in her excellent book, Taking the Leap: Building a Career as a Visual Artist (by far the best practical guide to being a professional artist I've come across thus far) backs me.

Says Lang: "At the beginning of your career, you want to place your work inside the standard price range for the type and size of work that you make, and at the lower end of that price range. The advantages to this strategy are many. By pricing the work low, you will begin the process of getting the work moving. More people will buy it, which means more people will want to buy it, and you will start to develop a following. Pricing the work low creates room for the prices to increase, which makes you look successful and places your work in even higher demand."

Truth be told, I'm not so much strategic as going on gut instinct. I know no better incentive to make more art than hooking up with people who want the art I've already made. But it is difficult, I'll admit, to part with these pieces for just $45 (which includes not only the minor masterpiece in question, but the cost of the envelope, postage, a cut for Paypal, plus gas and my time to and from the post office,). Taking all of this into consideration, I made a promise to myself: Once I sell my first collage, I'll raise prices.

Well I sold my first Daily Collage this week (#32, see below). Additionally, I received word that another sale is looming (the buyer is in the process of choosing her favorite). As a courtesy, I've given this second buyer until the end of the month. I'm extending that same courtesy to you.

Here's my NEWSFLASH: True to my promise, the price on Daily Collages will go up from $45 to $65 beginning August first. (Shipping, within the U.S. anyway, will still be included.) [Note from the future: these prices are out-of-date, and Paypal "Buy now" links have been removed, at least temporarily as I make adjustments.]

Consider yourself fairly warned!

You can see the whole Daily Collage series, as a slide show, in the order it was created, here. And in their original blog entries here. If you want one that isn't labeled with a "buy now" button [or if you want more information], email or post a comment and I'll set up a Paypal link for you.

#32 - SOLD

1 comment:

Patti Tobin Davis said...

Congratulations and abundant good wishes. Your daily collages have inspired me to start a series of small mandalas.